He found practically everything he needed in music. It evoked strong emotions and truly made him feel alive. Although he was too young to be working at one of the local pubs that were well known for their open mic nights, he managed to get a deal going: he'd do the filthy, unwanted jobs in order to get a spot in the lineup. He made some cash and was able to do what he loved with older, more experienced people. Some filled with good luck and happy stories, others who had beautiful voices but never quite made it in the industry. Despite seeing the good and the bad, he knew this was something he had to do. Something he wanted to do.
In the middle of attending sixth form, Alex told his parents he wasn't going to continue on. While his father was furious, his mother was the voice of reason and tried to remain positive about her son's choices even though she was nervous about it. After touring around England, he made his way to Los Angeles for a while. He had never been to the city before but they knew that was somewhere they had to experience so they could truly understand what exactly the vibe felt like of a place they deemed to be magical. Although it was unfamiliar and slightly scary territory, he stuck it out for a few months. He may not have gotten discovered, but he didn't expect to be. He just wanted to explore and play music. The stay in Los Angeles gave him a newfound drive to keep on going so that he could one day return to California as someone who was more accomplished and ready. He released an EP, made musical connections and attended some fun parties but he knew he had to get even more serious. He had to become a go-getter.
Returning back home just to collect his things, he started touring - playing 312 gigs around the UK, truly putting himself out there and making opportunities happen as opposed to waiting for them to happen. He might not have been on the cover of magazines or drowned in riches, but as he would always claim, that was never what it was about. He was always happy with a guitar, a small venue with a couple of fans who really loved his music and appreciated what he was doing and songs that came from the heart.
While he may not have had a label, the passion and drive was still strong and so he kept on doing what he did best. That eventually led to opening on a tour for a local rapper. 2010 was the year of making big moves, as his Loose Change EP was released and managed to gain some recognition that he never though remotely possible for someone who didn't even have a proper record label representing him. A year later, he was signed to Asylum/Atlantic Records, appeared on Jools Holland to perform "The A Team" and then it all truly expanded from there.
From being just a self proclaimed odditiy and regular guy, there were thousands of new social media followers, tons of people who were anxiously awaiting live concerts in bigger venues, and various opportunities to be taken. He spent a lot of time in Los Angeles, going over logistics, and feeling very much like a small fish in a gigantic pond. The city had moments of getting the best of him, but he kept on going. Always incredibly thankful and grateful for every ounce of success that comes his way, he has since released a few more EPs and studio albums, worked with various artists and has been able to see parts of the world he thought he'd only see in films and television. Despite all the new perks, he still regards himself to be that ridiculous boy from The UK just doing what he loves. No amount of recognition could ever change that.